Would you recommend a book you haven’t even read? I’ll admit that I had already recommended Crush It! to over 200 people during speaking engagements in the past few weeks before I finally got my hands on a copy of the book (not easy in the Netherlands) and read it over the weekend. Here is why.
Gary Vaynerchuk is my favorite answer to the following complaint/question I hear too often from small business owners, “Using new media to promote my business takes so much time, what can it really bring to my business in the way of revenue and profit?”
Gary Vaynerchuk helped turn his Dad’s local liquor store into a $60 million dollar business. He launched Wine Library TV and has become a phenomena by genuinely connecting with people from afar through his online wine show, blog and participation on social media sites like Facebook and Twitter. Lately he has been connecting with his fans up close and personal as he zigzags the US (and next month Europe) on a massive tour to meet his fans and promote his book. Crush It is already in the top 5 on both the NY Times and the WSJ Best Sellers list.
This morning I recommended Crush It! to another 1,000 people via the wbii newsletter, (now that I have read it.) Of course the book is beyond scarce in The Netherlands. You can order it from Amazon UK via the link, but you don’t even need to buy the book to get the message loud and clear. His medium of choice is video, where he is at his “full throttle” best. Gary’s “secret sauce” for success is HUSTLE (relentless hard work day and night!) How hard are you willing to work for it?
I am determined to meet Gary Vaynerchuck in person. Wish me luck convincing my husband to book our holiday on the Crush It Cruise!
Suzy Ogé is an American born business woman living in The Hague, The Netherlands. 
