Cyber Monday Mania
Today is the big day, Cyber Monday, the day no one even knew existed until Thanksgiving rolled around this year. Unlike most fabricated holidays, this one was invented not by Hallmark, but instead by National Retail Federation. The (American) media has been hyping Cyber Monday like crazy.
Network news thrives on speculation and they have filled hours of airtime with the “Cyber Monday Theory” to predict and explain potentially sluggish sales on Black Friday, the traditional kick-off of the Holiday Shopping Season on the Friday After Thanksgiving.
Today, many Americans go back to work after a 4 day weekend ( the only one on the calendar all year), and according to the media, millions will spend their day shopping for bargains online. With over 8 billion minutes logged on Facebook alone every day, the staggering amount of time people spend online at work is a plausible indication that many people will, in fact, be sitting behind their desk shopping. According to the NFR, 88.2 million Americans will shop from home on Cyber Monday while 13.5 percent, or 13 million people, will shop from work. Cyber Monday was “Invented in 2005″ and while online shopping increases significantly every year, Cyber Monday has yet to break any sales records.
The media could be applauded in their efforts to stimulate the economy, but with the American Tradition of financing holiday spending with Credit Card debt, the applause might be misplaced. According to the National Retail Federation, unemployment above 10% means that price trumps selection and convenience this holiday season, so people will go out of their way for a bargain.
In the current economy there is less hype about “must have products in limited supply” and without scarcity, people may take their time to see if prices come down closer to Christmas. One big benefit of online shopping for consumers is the ability to research products as well as prices and not be limited to the offers in their own vicinity. Better educated consumers are less likely to be running around town chasing “advertised specials” if they can find the same deal on line. The convenience of shopping online and the abundance of free shipping offers, make online shopping a no brainer.
Over 80% of retailers are offering special Cyber Monday deals, so even if you are like me and normally prefer to wait until the last minute to select that perfect Christmas Gift, you might be tempted to check out the sales? Warning, searching for Cyber Deals can be hazardous! My orders have already been placed to Illy and Lego too. I even happened to stumble upon the perfect gift (for myself) while researching this post, my husband was sitting next to me at the time, so he considers himself lucky to click “add to cart” on Amazon instead of searching through the shops for a gift. Don’t forget, they sell more than books, Amazon also sells Jewelry! What crazy deals have you found online today?
Filed under Customer Delight, In the news, Tech | Comments (2)
Jargon as a Deadly Weapon
Conversations between colleagues can be more difficult for an industry outsider to decode than an obscure foreign language. Jargon and acronyms should be avoided in Business Communications, but for many people it is a hard habit to break.
Here’s an example of jargon gone wrong that might get a belly laugh out of you, and at the very least, remind you not to assume that “everyone” knows what you mean when use jargon.
B2B is a common abbreviation for Business to Business sales or marketing. Imagine the comedy and horror that could ensue when a Business Owner, in industrial sales no less, comes across the acronym in a trade journal and misinterprets B2B to mean Belly to Belly!
The cringe factor escalates when the Boss adopts this trendy new buzz phrase and spreads his newly found wisdom throughout his organization! The puzzled looks from the sales team as they are urged to get Belly to Belly with their clients can only be imagined if you have ever seen an episode of The Office.
Technology and Social Media are both jargon traps, increasingly difficult to avoid as the tools and terms rapidly evolve. It may be comfortable or refreshing to encounter people “who speak your language”, but make sure your lingo isn’t putting too many people off, or even worse, making them look (or feel) like a fool.
People want to do business with you if you know your stuff and they like you, making them feel stupid won’t necessarily help. Explaining industry terminology without sounding condescending can be a fine line. How do you avoid the jargon traps?
Photo Credit ijiwaru jimbo
Filed under Corporate, Just for fun, Tech, Unsolicited Advice | Comment (0)
Tripit or Skip it? Less is more on Linkedin
If I see one more Tripit update on LinkedIn alerting me about someone in my network taking a trip from Amsterdam to Rotterdam, or from The Hague to Delft, I might puke! Why would you want to know when anyone is taking a 45 minute or even 12 minute train ride? They may as well add “trips” to the dentist and hairdresser while they are at it!
Is sharing every detail of your travel plans with “everyone” in your professional network a good idea? In addition to looking foolish when you alert your network every time you cross the street, there are plenty of other reasons not to use the Tripit application on Linkedin.
Work in Mergers and Acquisitions? Being more discreet about destinations might be effective in negotiations. This sounds obvious, but you’d be surprised. In sales? Unless you are an Account Manager with only one account, your clients probably won’t appreciate knowing you spend all of your time in Dusseldorf, home of their biggest competitor’s HQ! Do you take a lot of leisure trips? You may be sending the signal that doing business with you is the equivalent of receiving a long string of “out of office” auto responses. Continue reading »
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How to start a business in the Netherlands
By request, here is the presentation that was the basis of my recent talks at Expatica and the US Consulate in Amsterdam. It’s always fun to meet people in the early days of considering a new business venture. I do my best to talk every person out of it! If I didn’t succeed in the talk, drop me a line and let know how your plans are evolving.
