The Aging Population is More than a Demographic

August 30th, 2009 Posted by Suzy Ogé

Strength of body and will

now a shadow of that man

fights and pleads with his eyes

we don’t speak the same language

there is understanding and love

his voice now quieted to a  murmur

indistinguishable

we bear gifts and smiles

cheeks hot with tears

he is not mine to set free

he longs for his life

he is ready to go

home

four kisses and we’re gone

he waits and pleads with his eyes

The Cleavage Campaign

August 14th, 2009 Posted by Suzy Ogé

Merkel
We have more to offer.

What do you think of the German Political Campaign poster making headlines around the world this summer?  Scandalous, using sex to sell?  Objectifiying women’s bodies to get votes?  A sleazy superficial PR stunt  in a time of serious political and economic issues to address?

As a modern feminist, personally engaged  in the daily pursuit of helping women achieve professional success and equality, I have to ask myself, “Why do I love this campaign poster?”.

My first reaction was  shock at the sight of  Chancellor Merkel’s Cleavage.  Somehow I missed the global coverage  (or lack there of) by tabloids  like the NY Times,  when she revelaed debuted the dress at the Opening of  Oslo’s Opera House last year.

It was the reactions of the German voters interviewed on the streets by CNN this week that won we over to Vera Lengsfeld’s camp(aign).   Many of those interviewed were not impressed, some amused, but most were uptight and therefore support Vera Lengsfeld’s claim that Germans need to both wake up and lighten up, in general.

Vera Lengsfeld ‘s decision to build a campaign around this photo is to some, offensive, but to me, brilliant.  Irony wins.  First of all, she is from the Christian Democartic Party.  How funny is that?  From a Marketing perspective, she knows her target market (not conservatives).  Her electoral district is known as alternative and overwhelmingly in support of the more liberal Green Party.

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The Stifling Standstill of August

August 10th, 2009 Posted by Suzy Ogé

libreWe  each have our own excuses;  reasonable and well rehearsed arguments about why we couldn’t possibly do more, accomplish more, follow our dreams or do things any differently than we have always done.

We treasure these excuses; cling to them, and over time they  custom fit our lives.  The stories we tell ourselves shield us from our own expectations and life’s disappointments.

What is your favorite excuse?  Most of our collective excuses add up to being too busy, too tired or too late for greatness.

Something scary happens in Europe each summer.  The world  screeches to a halt.  Entire populations vanish from cities for weeks at a time.  Routines and schedules are thrown out the window.  There are very few expectations or demands on anyone’s time.  Even after spending weeks on an adventure or frolicking at the beach with friends or family, you return to your daily life to find it playing out in slow motion.  While the relaxed pace  is something to savor, the stillness of summer may be whispering something you do not want to hear.

In this moment, you are not too busy for greatness.  So,what are you waiting for?

Well the truth is that without deadlines looming or momentum building, it isn’t easy to launch yourself onto a new path directly from an August standstill.

With time on your hands, do you dare to discover what is really holding you back?  You could always join the crowd sunning themselves at the café around the corner and enjoy a nice chilled rosé while you ponder this thought.  I’ll meet you there.

    Suzy Ogé is an American born business woman living in The Hague, The Netherlands. Read more...

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